A guide to effective Twitter direct messages (DMs)

February 5, 2010

To contact a individual people via Twitter, you have two choices: “Reply” to them by placing “@” in front of their Twitter name Ex: “@cbreecopy has a great new blog post, check it out!” All of your followers and cbreecopy’s followers can see the tweet Direct message or “DM” them (see Twitter’s explanation of direct [...]

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NBA’s Charles Barkley trades hoops for… copywriting?

February 1, 2010

This commercial features the retired NBA All-Star Charles Barkley. Since his retirement in 2001, Barkley has made regular appearances on TNT, and has even announced his plan to run for governor of Alabama in the 2014 election. Basketball player, studio analyst, politician… but is copywriting Barkley’s true calling? Charles Barkley is struggling to write a [...]

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Seohosting.com gives recognition to copywriting tweets

January 20, 2010

I’m kind of a Twitteraholic (check me out @cbreecopy). I aim to help my Twitter followers by tweeting useful information — good articles I find on the Web, lessons I have learned in business and in copywriting, etc. One of the things I do regularly is tweet simple copywriting tips that can be employed by [...]

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Shorty awards to recognize Twitter all-stars

January 10, 2010

Twitter continues to gain credibility and popularity. The second-annual Shorty Awards are proof of this fact. They may have a cutesy name, but Shorty Awards are no small feat. As put by the New York Times, “Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the… Shorty Awards.” On its Web site, the [...]

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EXCLUSIVE GUEST POST BY MAC BULL –
3 Quick Tips: How To Get People To Open And Read Your E-mails

January 8, 2010

If you are an autoresponder copywriter, an internet marketer or even an office employee at a company or firm—we all struggle with the same issue— getting people to open and read our e-mails. I am not going to talk about spam or spam filters. I feel that is another subject all by itself. So the [...]

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How to set and REACH your business’ 2010 goals

January 4, 2010

The 2000s – a decade plagued by the recession, bird and swine flu, war and bad reality TV – is over. Rejoice. It’s time for a fresh start. Learn from the past, but look forward. Move on. Every business book I have ever read – in academia and in my career – discusses the importance [...]

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7 Elements of Successful Online Campaigns – No. 3: Blogs

December 31, 2009

A blog (short for Weblog) is an extremely valuable asset to your business. Blogs are regularly updated Web sites with user-generated content such as commentary, how-tos or virtually anything the blogger chooses. As an existing business, the purpose of your blog is not to directly gain income. However, you should use your blog to provide [...]

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Twitter the primary marketing medium for denim brand

December 26, 2009

NOTE: I am NOT an affiliate nor have I even purchased this brand. I just like good marketing. I was doing my usual tweeting the other day, when one particular tweet caught my eye – “Some Students at Ohio State made us this cute little commercial.>> http://bit.ly/4u9p1w Go Buckeyes!” Here’s the YouTube commercial the tweet [...]

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The bad stigma freelancers face

December 19, 2009

I stopped calling myself a freelance copywriter because of the bad responses it can trigger. If you’re a freelancer, you know what I’m talking about. Before you are even halfway done attempting to articulate exactly what it is you do, your audience has slanted its nose toward the sky and is suddenly more interested in [...]

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Today we salute you, Mr. Budweiser Copywriter

December 14, 2009

Advertising Age published an article yesterday that recognizes good marketing – See the article: “Book of Tens: Best Non-TV Campaigns of the Decade.” Some of the noteworthy campaigns include “The Simpsons Movie” marketing campaign, the interactive online Burger King: Subservient Chicken campaign and Budweiser’s Real American Heroes (changed to Real Men of Genius after 9/11) [...]

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